Sunday, December 30, 2007

Royal Enfields - Function and Form

Royal Enfield Electra Solo
Originally uploaded by Jason Means

In the age of the modern motorcycle, it stuns and amazes me as to what is popular here in the United States. In most other parts of the world practicality takes precedent, but that's just not how it works here in the good ol' US of A. For the most part, it seems that the American bike market (comprised mainly of Hauly Davidsons and rice rockets) mirrors their owners - big, loud and obnoxious.

I've always been a fairly practical kind of guy (practical being another term for poor in this case), placing top consideration on all purchases based on function over form. Not only should a bike be fun to ride, but it should also be comfortable, fuel efficient and not cost as much as a house. Don't get me wrong, having something that looks nice is important to, but should fall into place accordingly behind the other criteria.

We've only been selling Royal Enfields at ScooterBobs now for a little under a year, and every single one that's rolled through the door has just made me appreciate them that much more. I'm glad to see their market sharing growing here at home, but wonder if they'll ever be appreciated here as they are in other parts of the world.

1 comment:

ScooterBob said...

I appreciate the function of the Royal Enfield motorcycle as well as its timeless styling! In a time where motorcycle styling seems to have gone from one styling studio excess to another, the Enfields are truly refreshing! Motor .... and cycle. Simple - and simply the BEST for style, utility and economy! That's why I am a TRUE believer in the Enfield line.